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BEN SHERMAN / BRIGHTON TO TOKYO PROJECT
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As part of the launch of the brand in México, we did the creative direction and design of a viral campaign
to be featured on-line and printed media. For print we did a photo-shoot with 5 influencers hand picked by us
from music promoters, to architects, and bloggers. This shoot was featured on the March Issue of
NYLON Guys México. For online we created along with TCLY, two viral videos of the behind the scenes
of the shoot as well as a mini site hosted on 1984.mx. Posters part of a street guerrilla campaign
announcing the photo-shoot and the brand, were designed.

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PHOTO-SHOOT

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POSTERS

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SITE

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VIDEO

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CREDITS
Creative Direction, Art Direction, Motion Design
Photographer: Nika Milano
Stylist: Raul Alvarez
Video: TCLY

© 2012 The National Bureau