......................................................................................................
GIPHY / CREATIVE STRATEGY AND EDITORIAL
......................................................................................................
I was invited by Giphy to help them create content focused Mexican and Latin-American audiences
with the goal of expanding its user base.
Organizing, curating and tropicalizing content that would resonate with the users. Also working with
partners helping them develop a cohesive editorial strategy thet would fit GIPHY's visual culture in
an organic manner.
......................................................................................................
-
Localized reactions that were used by everyone from skaters to government officials.
-
Results by the first 6 months on newly createdcontent
-
Work with partners
-
Work with partners in NY
......................................................................................................
© 2017