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GIPHY / CREATIVE STRATEGY AND EDITORIAL
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I was invited by Giphy to help them create content focused Mexican and Latin-American audiences
with the goal of expanding its user base.

Organizing, curating and tropicalizing content that would resonate with the users. Also working with
partners helping them develop a cohesive editorial strategy thet would fit GIPHY's visual culture in
an organic manner.

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Localized reactions that were used by everyone from skaters to government officials.


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Results by the first 6 months on newly createdcontent

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Work with partners

 

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Work with partners in NY


 

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© 2017