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WALMART WORLD CUP / CREATIVE STRATEGY
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As an extension of their seasonal campaign and to link with the 2018 World Cup, we created a small set
of stickers and gifs made to be used specifically on Instagram Stories and WhatsApp messaging.

Partnering with the most famous goalkeeper in Mexico, this activation reached more than 200M impressions
on WhatsApp and instagram, and was picked by various sports outlets regionally. This was the first time
any major brand used this tactic regionally.

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Results


 

News Media

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Making of

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© 2018