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WALMART / COCINA FRESCA /
CREATIVE DIRECTOR / DEVELOPMENT / DESIGNER
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In 2014 Walmart CMH proposed to Walmart Mexico to create an alternate digital channel
where they can give cooking tips as a form to promote the store and create a real conecction
with consumers.

Cocina Fresca was born, a cooking channel for the mexican audience focused on seasonal,
regional, and traditional cousine.

As of 2016, Cocina Fresca is the number one channel by a Brand in Mexico. What was a one year
contract is going for it's 3rd year of content.

My job was to develop the concept of the channel, from the logo and name of sections and content,
to format, language and event post production execution. At some point we all wore so many hats that
I was doing Production Design for seasonal recipes.

Cocina Fresca:
https://www.youtube.com/user/CocinaFresca/

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STILLS

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CREDITS
Creative Direction / Conceptualization / Development
Production Company: Coyote Media House

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© 2016