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MASCHINE FLAME ORANGE /
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The 10 year anniversary of Maschine was the perfect excuse to explore my passion for limited edition
products within NI. Together with the product designer I developed the creative and strategy behind
this super limited drop.

Only a 100 units made and individually numbered, the idea was to pay homage to the color of the app
and the first pads. Then named it “Flame Orange”. This release was the highlight of the campaign and
put the product back into the hearts of the consumers.

Together with the in-house designers, we created a concept to showcase this beautiful Maschine in an
environment that was a departure for the usual product imagery at NI.

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© 2018