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MASCHINE FLAME ORANGE /
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The 10 year anniversary of Maschine was the perfect excuse to explore my passion for limited edition
products within NI. Together with the product designer, I developed the creative and strategy behind
this super limited drop, named “Flame Orange”.

With only 100 units made and individually numbered, the idea was to pay homage to the color of
the app and the first pads. This release was the highlight of the campaign and achieved the goal
of putting back the product in the hearts of the consumers.

Together with the in-house designers, we created a concept to showcase this beautiful Maschine in an
environment that was quite a departure for the usual product imagery at NI.

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