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CERVEZA INDIO / INDIO DOCS /
CREATIVE DIRECTOR / WRITER

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Cerveza Indio was ready to present its new Pilsner beer, with a campaign titled "One in a Million".
The brand asked us to come up with some ideas to extend its online engagement and help the audience
understand the concept of the campaign.

With an extremely tight deadline, we curated and produced a series of interviews with some unique
people that represent what it is to be one in a million. Froma popular coder, to a legendary music producer,
to a streetwear designer and the owner of one of the biggest agencies in the country, our documentary series
made foundations to the succes in acceptance of the new beer. It actually tastes great.

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VIDEO SELECTIONS

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CREDITS
Creative Direction / Writing
Production Company: CMH
Editor: Karim Zavaleta

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© 2015