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SENASICA / DIGITAL SPOT /
CREATIVE DIRECTION / WRITER
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In Mexico, what would happen if someone introduce an ilegal fruit , vegetable or meat specimen?.
We wanted to picture a fictional national chaos when the country suddeny runs out of key limes.
Surreal, funny and very mexican, is what we achieved in this digital piece for the goverment agency SENASICA.

Since the release on facebook, the ad has been weidely accepted even if its from a goverment agency, with more
than 3 million views, that's a new one.

FACEBOOK LINK:
https://www.facebook.com/SENASICA/videos/1039180756103357/

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STILLS

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CREDITS
Production Company: Coyote Media House
Director: Nelson Moreno
DP: Leo Calzoni
Editor: Alma Rivas
Post-Prodution: Eduardo Alvarez

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© 2016